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we're not here to fix..
we're here to reawaken.

ABOUT.US

about.us

Re.thrivin™ was born from real transformation  the kind that doesn’t come from theory, but from walking through fire and emerging whole.

After leading the reinvention of a 500+ person legacy company, navigating cross-continental leadership challenges, and reshaping culture from the inside out, our founder, Yuri, didn’t just pivot.

She evolved.

And she built re.thrivin™ as a space for others to do the same.

we are a global collective
of expert coaches,

Re-thrivin™ was born from lived reinvention. From scaling a 500+ person legacy company to coaching leaders across 20+ countries, our coaches bring a rare blend: strategic business insight + deep human understanding.

It’s about who you are, how you lead, and why it all matters.

Whether you’re an executive, a team, or an entire organization, we meet you at the edge of your next evolution.

ABOUT.US

one.purpose

Re.thrivin™ helps leaders and companies evolve from the inside out  not by doing more, but by becoming more: more aligned, more conscious, more true to their purpose.

ABOUT.US

meet.yuri

Yuri Hernandez blends business reinvention with human evolution  and she’s lived, led, and embodied both at the highest levels

what sets her apart?

She combines deep executive experience with rare organizational and psychodynamic insights.
Her approach isn’t about quick hacks or cosmetic change.
It’s about deep alignment, conscious leadership, and sustainable transformation the kind that shifts both results and identity.

Educated as an engineer in Mexico, Spain, and Asia, Yuri earned her MBA in Canada at the prestigious University of Toronto. She later completed a Master’s in Change at INSEAD one of the world’s top business schools  across its French and Singaporean campuses. She has also trained at executive programs from MIT and Stanford, and is a certified ontological coach (CCE–ICF accredited).

If you’re ready to evolve with clarity, depth, and strategy, you’ll want her by your side.